How to remove a filter imposed on a website by Google?
The filter is a penalty imposed by the search engine on the page, which repeatedly violates the search engine guidelines. The most common cause of a page being filtered is:
unnaturally large, a sharp increase in the number of links leading to a positioned page,
acquiring links to a website with only one anchor (linking always by one key phrase) which is also unnatural.
Regardless of why the filter is applied to the page, removing it is always the same.
The first most commonly used method is to redirect the website address from the domain covered by the filter to another domain (not necessarily new). So this is not essentially removing the filter from the domain, and moving the website to an unfiltered domain. However, you can often encounter a situation where redirection is not an option. This applies, for example, to. corporate pages, for which changing the domain would be associated with a large loss of image and associated costs.
In such a situation, the effective removal of the filter requires taking other steps and being patient. Removing a filter from a domain usually takes no more than six months.
Next steps:
- Remove all implicit reasons for the filter being applied to the page (First of all, stop using link exchange systems and remove links gained in the way “mass”).
- Starting the gradual acquisition of single links from thematic websites, operating on old domains and with a high trustRank.
- Submitting a request for the site to be reconsidered by the search engine.
If you follow these seemingly simple steps correctly, it takes several weeks to several months for the filter to be removed.