Is it enough to check the number of queries in Google for selected keywords when analyzing the competition??
Many people dealing with competition analysis mainly rely on checking the number of queries in Google for selected keywords. This is an important but not the only factor that we should check. Well, the age of the domain is equally important – as you know, the older the domain, the better for the positioned website. Backlinks are another element. Attention should be paid not only to their number, but also to their quality and the anchors to which they were linked. The Page Rank value is also of great importance, which increases, when the page is well linked. The last element that you also need to focus on is website optimization. It is worth checking whether the page is saturated with keywords and whether the website being built contributes to quick indexation and updating of new content.